L’Oréal is a cosmetic and beauty company and its headquarters is based in Paris. The company is more than 100 year old now and has been working in developing breakthrough beauty products at an affordable price. This beauty company is known for its amazing products in the field of hair care, hair color, skincare, perfumes/ scents, essential oils/ serums, make up and sun protection range. They also hold a patent for nanotechnology in US. The tagline of the brand was “Because I’m worth it” which was later changed from “I” to “We” and recently was changed to “We”. This was to bring in the motivation in the consumer section.
Research at L’Oréal
L’Oréal is known for its research and development programs. They have come up with a great idea in finding alternate testing methods which do not involve use of animals. They use skin cells acquired from breast surgeries. This was called Pigskin, and was later absorbed to Skin Ethic which was a company dealing with tissue engineering methods. In 2011, they inaugurated Predictive Evaluation Centre in France, which worked in testing of products without animal use. Like skincare, they also had a separate facility in Paris called the L’Oréal Global Hair Research Centre and deals with hair care products and hair color. The group consists of people from multiple research areas which include chemists, material scientists, statisticians etc.
Products from L’Oréal
L’Oréal being one of the biggest company in the beauty product development has a huge range of products lined up with efficient research and testing in its background. L’Oréal also launches these beauty products at a very economical and affordable prices which brings the products in the public domain very easily. People look up for beauty, skin and hair care products which are effective and at affordable prices. They claim to offer salon like treatments and professional results at home by using their products. Some of their famous products include:
Hair care and coloring
– L’Oréal casting crème
– L’Oréal total repair with oils shampoo and conditioner
– L’Oréal Paris smooth intense
– L’Oréal Mythic oil hair mask
Skin care and make up
– L’Oréal white perfect face wash
– L’Oréal true match foundation
– L’Oréal skin perfecting serum
There are many such products in all the beauty care range.